World-class marketer joins 8x8 to further accelerate mid-market and
enterprise revenue growth
SAN JOSE, Calif.--(BUSINESS WIRE)--
8x8, Inc. (NASDAQ:EGHT), provider of the world's first Communications
Cloud, today announced the appointment of Rani
Hublou as Chief Marketing Officer (CMO).
Rani brings extensive experience successfully implementing
transformative go-to-market strategies for technology companies to
create new categories in hyper-growth markets. As CMO, Rani will be
responsible for aligning 8x8's value proposition, products, packaging
and positioning with global marketing initiatives to advance awareness
and adoption of the company's industry-leading Communications Cloud
platform and solutions.
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Rani Hublou, Chief Marketing Officer for 8x8 (Photo: Business Wire)
"Rani is a proven innovator, competitor and winner and her
accomplishments at Comprehend, PSS Systems, BEA Systems, Broadvision and
Icarian speak for themselves. She has the marketing expertise,
management consulting background, and successful track record using a
big data analytics approach to help companies create and expand into new
markets," said Vik Verma, Chief Executive Officer of 8x8. "We look
forward to her driving the packaging and positioning of all the
company's communications cloud services, developing innovative programs,
and identifying and engaging customers to increase the velocity of
demand and accelerate 8x8's mid-market and enterprise revenues."
Rani most recently served as Chief Product & Marketing Officer at
Comprehend Systems, a leader in Software as a Service Clinical
Intelligence solutions. Prior to Comprehend, Rani was CMO of PSS
Systems, which was acquired by IBM; Senior Vice President of Marketing
at BEA Systems; Executive Vice President of Marketing at Broadvision;
and was a co-founder of Icarian Inc., which was acquired by Workstream.
Rani was also previously a strategic consultant at McKinsey & Co. She
received a Bachelor's and Masters of Science degrees in Industrial
Engineering from Stanford University while competing on both the
Stanford women's field hockey and soccer teams.
"8x8 customers are accelerating global team and business productivity
with the highest quality communications and collaboration systems at the
lowest cost of ownership. The 8x8 Communications Cloud is the leading
offering because it's the only solution to provide mid-market and
enterprise companies with real-time communications, team to team
collaboration, customer engagement and analytics in a single, open
platform," said Rani Hublou, CMO of 8x8. "8x8 will continue to transform
the enterprise communications and collaboration market with innovative
research and development and superior go-to-market strategies."
About 8x8, Inc.
8x8, Inc. (NASDAQ:EGHT) is the provider of the world's first
Communications Cloud that combines unified communications, team
collaboration, contact center, and analytics in a single, open and
real-time platform. 8x8 eliminates information silos to expose vital,
real-time intelligence across all clouds, applications and devices to
improve individual and team productivity, business performance and
customer experience. For additional information, visit www.8x8.com,
or connect with 8x8 on LinkedIn,
View source version on businesswire.com: http://www.businesswire.com/news/home/20170523005598/en/
John Sun, 408-692-7054
Brittany Hendrickson, 415-299-6370
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