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Halfords Partners with 8x8 to Deliver Superior Customer Service

Sep 05, 2019

Leading British retailer selects 8x8 X Series to streamline operations and intelligently support more than 4,000 customer service agents and employees

LONDON--(BUSINESS WIRE)-- 8x8, Inc. (NYSE: EGHT), a leading Software-as-a-Service provider of voice, video, chat, contact centre and enterprise-class API solutions powered by one global cloud communications platform, today announced its partnership with Halfords, the leading British retailer of car parts, bicycles, e-bikes, and bike and vehicle services and accessories.

Until now, Halfords had multiple legacy communications and customer support systems in place across its customer support operations making it difficult for the retailer to deliver a consistent service experience.

WIth 8x8 X Series, Halfords will benefit from a single unified communications and contact centre solution. The system will be used across all of the Group’s customer service teams, including Boardman Bikes, Cycle Republic and Halfords Autocentres.

Prior to implementing 8x8 X Series, retail store team members would often receive calls that were better handled by a dedicated customer service team. The new system will automatically route inbound calls to the relevant customer contact centre, allowing retail team members to spend more time engaging with customers in-person. Inbound calls will be directed to the most appropriate expert, to improve first call resolution and deliver an outstanding customer experience.

When the new technology is fully in place, Halfords will utilize 8x8’s rich reporting and interaction analytics features, enabling the company to continuously improve actual call experiences. 8x8 X Series also gives Halfords employees the tools they need to dial in from any location, anywhere in the world, with uniformly excellent call quality.

Later this year, Halfords will deploy 8x8 Contact Centre’s chat capabilities to better support customers in their channel of choice.

Gareth Brophy, head of Halfords customer support, said: “It’s so important that we give our customers the experience they expect, whether that be face-to-face in a retail store, in one of our Autocentres or over the phone. The systems we had in the past simply didn’t support us in the way that we needed them to – our customer service was disjointed with the various teams using different platforms to handle calls and keep track of queries.

Having all of our customer support technology in one place, with advanced reporting and analytics capabilities, will be pivotal for us, especially during peak retail moments such as Black Friday, Easter and MOT season. 8x8 is the right provider to meet our needs both today and as we grow.”

Mary Ellen Genovese, managing director of European operations at 8x8, said: “We are delighted to be working with Halfords, a UK retailer that has a brilliant reputation for customer service. With 8x8 X Series in place they will be able to bring disparate systems together, ensuring they provide their customers the best possible experience across all parts of the business. Halfords is the latest leading brand to select 8x8 for their mission-critical customer experience platform.”

About 8x8, Inc.

8x8, Inc. (NYSE: EGHT) is transforming the future of business communications as a leading Software-as-a-Service provider of voice, video, chat, contact center and enterprise-class API solutions powered by one global cloud communications platform. 8x8 empowers workforces worldwide to connect individuals and teams so they can collaborate faster and work smarter. Real-time analytics and intelligence provide businesses unique insights across all interactions and channels so they can delight end-customers and accelerate their business. For additional information, visit, or follow 8x8 on LinkedIn, Twitter and Facebook.

About Halfords

Halfords is the UK’s household-name retailer of motoring, cycling and leisure products and services, with over 450 retail stores, and 300 Autocentres, nationwide.

Through the Halfords Autocentres division, it is one of the UK’s leading independent operators in vehicle servicing, maintenance, MoT and repair. Halfords also operates a growing UK-wide fleet of ‘Halfords Mobile Expert’ vans equipped to carry out vehicle maintenance, servicing and repairs at customers’ homes and workplaces.

Founded 125-years ago and headquartered in Redditch, Worcestershire, Halfords is also parent to two other stand-alone businesses: performance cycling brands Cycle Republic and Tredz.

For further information please visit or contact

8x8® and 8x8 X Series™ are trademarks of 8x8, Inc.

8x8 Media:
John Sun, 408-692-7054

8x8 Investor Relations:
Victoria Hyde-Dunn, 1-669-333-5200

Source: 8x8, Inc.

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