View all news

8x8 Accelerates Contact Centre Deployment for Sefton Council in Just Ten Days to Transform Citizen Services

Sep 21, 2020

Governing Body for the Borough of Sefton Increases Multi-channel Communication to Speed Up First-call Resolution and Create a Rich Citizen Experience

LONDON--(BUSINESS WIRE)-- 8x8, Inc. (NYSE:EGHT), a leading integrated cloud communications platform, today announced that Sefton Council, the governing body for the Metropolitan Borough of Sefton in Merseyside, rapidly deployed 8x8 Contact Centre in just ten days to transform citizen service in the face of the global health crisis.

Sefton Council is the governing body for the metropolitan borough of Sefton in Merseyside, north-western England. It employs over 3,000 staff and provides essential services to 275,000 citizens across the borough. With a focus on enhancing citizen services, the local authority was planning to replace its ageing contact centre technology at the beginning of this year. However, with the sudden government directive to shelter-in-place in March, the council had to act swiftly to maintain vital services as agents were no longer able to safely work from the contact centre.

Following expert advice from its trusted ICT and helpdesk partner, Agilisys, Sefton Council selected the 8x8 Contact Centre from the Crown Commercial Service's G-Cloud procurement framework. The capabilities allowed agents to connect across voice, video and chat, and to effectively support secure credit card processing. Working to extremely tight timescales, 8x8 enabled 40 contact centre agents to work remotely in just ten days - a process that would have typically taken 3 months in the public sector arena.

James Aldred, Sefton Council Procurement Manager, said, "I remember arriving at 7 a.m. to an email that said we needed to create a virtual contact centre, immediately. Within hours, the project team found the right solution and got a deal together which fully met our commercial and service requirements."

Mark Quillan, Sefton Council Customer Service Manager, added, "8x8 did all they could to make this a positive experience for us and we achieved our objectives exceptionally quickly. Implementing a cloud contact centre solution would typically take three months in the public sector arena. Instead it took just ten days.”

A few weeks following the initial deployment, the council rolled out several advanced platform features, such as skills-based routing, speech analytics and post call survey. This enabled complete visibility and tracking of the customer experience, and quick first contact resolution. Furthermore, remote agents will be able to take secure card payments from citizens in the coming weeks, utilising fully PCI compliant 8x8 Secure Pay functionality.

Jamie Snaddon, Managing Director, EMEA at 8x8, said, “We are extremely proud to support Sefton Council transform its citizen services with the rapid deployment of the 8x8 Open Communications Platform™. We look forward to helping them improve their agility, and enabling their agents to safely work from anywhere.”

8x8 Contact Centre, also available as part of 8x8 X Series, is a complete solution including ACD, IVR, digital channels, outbound dialer, reporting, customer experience analytics, quality management, speech analytics, customer surveys and knowledgebase, all delivered on one unified, secure and reliable platform featuring single sign-on and centralized administration. Pre-built CRM integrations make it easy for agents to access and view customer data.

About 8x8, Inc.

8x8, Inc. (NYSE: EGHT) is transforming the future of business communications as a leading Software-as-a-Service provider of voice, video, chat, contact centre, and enterprise-class API solutions powered by one global cloud communications platform. 8x8 empowers workforces worldwide to connect individuals and teams so they can collaborate faster and work smarter. Real-time business analytics and intelligence provide businesses unique insights across all interactions and channels so they can delight end-customers and accelerate their business. For additional information, visit, or follow 8x8 on LinkedIn, Twitter and Facebook.

8x8® and 8x8 X Series™ are trademarks of 8x8, Inc.

8x8, Inc. Contacts:
Bee Hindocha, 44 (0)20 8059 9230

Investor Relations:
Victoria Hyde-Dunn, 1-669-333-5200

Source: 8x8, Inc.

Categories: Press Releases
View all news